How do users interact with the list of ranked results of WWW search engines? Do they read the abstracts sequentially from top to bottom, or do they skip links? How many of the results do users evaluate before clicking on a link or reformulating the search? The answer to all these questions was found by a team of Cornell University’s Human-Computer Interaction and Computer Science Groups on an Eye-Tracking research paper.

Continue reading Eye-Tracking: Analysis of User Behavior in Websites and Search Engines

Because it could cost you your job and it’s definitely true.

These days, Google and the rest of the search engines (eg. Live, Yahoo!, Ask and so on) have become the central location where everyone can find information about anyone or anything:

Continue reading Be careful what you write online

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