Who will buy Digg and how powerful is Digg ?

DiggMichael Arrington just gave the news about Digg being in recent acquisition discussions with a number of companies, including News Corp. This had to come for some time now, simply because of Digg’s inability to monetize the website and/or keep up with the bandwidth costs. They supposedly use 75 servers that do the work of what 25 servers should do.

Recently, Digg broke the 100 rank in Alexa and today has a rank of 72. Comscore’s traffic estimations of 1.3 million uniques per month for Digg, that Michael reports in his post too are indeed impossible and are anyway US based. Altough Digg has mostly US traffic, European and Asiatic countries form a good majority of the users too.

The Comscore 1.3 million pageviews estimation came pretty fast, after Michael reported that Digg will release exclusive stats, mentioning 9 million plus page views per day, and compared New York Times traffic with Digg’s.

Publishing2 was quick to come up with a Digg vs. The New York Times article, denying Michael’s data.

In the end, if we look at the Alexa traffic, Digg is the most visited social/news website in the world, leaving Myspace aside. It beats Netscape, Reddit, Slashdot and Del.icio.us by far:

Digg traffic versus other social websites

Michael also found a price tag for Digg: at least $150 million.

We’ll see what News Corp. has up it’s sleeve.

Published by

Cristian Mezei

I am myself.

5 thoughts on “Who will buy Digg and how powerful is Digg ?”

  1. i think these news sites a just stupid, its like 2000 all over again. they sole rely on advertising to make money its stupid i hope someone out there will finlly find a good business model that they can make money from

  2. it should be clear that digg is NOT worth $150 million dollars because their entire site would be so easy to scale. It is just links and bookmarks and considering that del.iciou.us was bought for around $25 million, digg can’t be much higher. what the company will be buying is a user base, a user base that has a high likelihood of moving to the next big thing when it comes out. all that is needed if a better service, one that might pay the top diggers, and more of them will leave like they have in the past. myspace was worth the price, youtube might be, but this is Web 2.0 hype, pure and simple.

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