Michael Arrington just gave the news about Digg being in recent acquisition discussions with a number of companies, including News Corp. This had to come for some time now, simply because of Digg’s inability to monetize the website and/or keep up with the bandwidth costs. They supposedly use 75 servers that do the work of what 25 servers should do.
Recently, Digg broke the 100 rank in Alexa and today has a rank of 72. Comscoreâ€™s traffic estimations of 1.3 million uniques per month for Digg, that Michael reports in his post too are indeed impossible and are anyway US based. Altough Digg has mostly US traffic, European and Asiatic countries form a good majority of the users too.
The Comscore 1.3 million pageviews estimation came pretty fast, after Michael reported that Digg will release exclusive stats, mentioning 9 million plus page views per day, and compared New York Times traffic with Digg’s.
Michael also found a price tag for Digg: at least $150 million.
We’ll see what News Corp. has up it’s sleeve.