The Google Effect: The (RED) campaign

December 01st, 2006 - Filed under Google by Cristian Mezei
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I wonder why does Google put a link on it’s frontpage, to a website that he KNOWS it can’t handle the traffic ?

I think the Join Red website (now offline), can’t even handle 2% of the traffic that Google is sending it now:

Join Red

Edit: 30 seconds ago, the above link was replaced with a logo, and a link to a Google search about World AIDS Day:

World AIDS Day

I guess they figured it out for themselves :)

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19 Comments so far

December 1st, 2006

Site is up now :)
But anyway 2% of google traffic is very good traffic :)

Matt Cutts said:
December 1st, 2006

People always think that they can handle the traffic spike, but that’s not always true. I’m glad we responded quickly, at least.

December 1st, 2006

But anyway 2% of google traffic is very good traffic

Not 2% of Google traffic. 2% of the traffic Google sends with that frontpage link.

I’m glad we responded quickly, at least.

Matt, yep. That was quick. And now I see that the website holds on with the traffic.

December 1st, 2006

It’s great work, Matt. Delay was very short as far as I saw.

sourcer said:
December 1st, 2006

When did you saw that because i never saw it :), i never saw a link on google’s front page

December 1st, 2006

You have the screenshot above. You have to be fast in this business :)

macsuta said:
December 1st, 2006

esti tare! mi-a placut!

December 2nd, 2006

Wow… I wonder what that does for their PR?!

Asheesh said:
December 2nd, 2006

Cristian i never saw the RED website down…but i was wondering how come RED able to take banner/logo on the google home page…google does this society or somethig else :-)

December 2nd, 2006

Google does charity linking more then anyone else. Even the Adsense program has a special non-profit section.

December 2nd, 2006

It’s just Google’s way of wanting to look socially responsible in the eyes of the world.

Ana Bryce said:
December 4th, 2006

Yeah I saw that when the website was down. Would have been odd if the site had been dugg at the same time. I wonder if they are going to be the next PR 9 now.

Mike said:
December 4th, 2006

Wow… I wonder what that does for their PR?!

- if the link was there only for a day I don’t think it was very important for the PR… they have only 6…

December 7th, 2006

I think it’s sad that you can still get hosting that can’t cope with traffic. It’s like buying decaf coffee.

Mike said:
December 8th, 2006

decaf coffee is not sad :P

Farennikov said:
December 8th, 2006

Sorry for an off-topic, RED campaign is retarded. Here’s the proof ;)

Don said:
December 24th, 2006

I find it very hard to believe that they did that without making the proper arangement with the RC people first.

January 3rd, 2007

It is 2% of Google homepage “US” traffic, but still a lot of traffic.

Worst than a Slashdotted.

DS said:
February 24th, 2007

That’s nice…2% of the traffic Google sends with that frontpage link

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