Igor blogs mostly about PPC, because that’s what his expertise is.
From the index, I was just a click away from 17 Most Common PPC Mistakes Web Marketers Make. I read the article top to bottom. It clearly shows that Igor paid a lot of attention when he wrote the article. Almost all the advices he written, are practical ones, although not all are for advanced PPC account managers.
Apart from the fact that if you do not involve yourself in the industry and start commenting on blogs, websites and communities that are related to your field, you won’t get much coverage for your content website (may it be a blog or a news website), from this single, quality, passionate and helpful article Ivan wrote and I read, I’m positive that Igor deserves a link from my blogroll. And I’ll be reading more in the future.
That’s how well written content brings you natural links from quality and related websites.