YPN doesn’t allow images near the ads. Will AdSense follow ?

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ArcticPro, a member in the Digitalpoint Forums just received a notice from Yahoo :

We are sorry to inform you that you are still in violation of our obscuring guideline. You have an image next to your ad in the very top position under “Newest Games”. Instead of it being a link to a game, its a Proactive YPN ad.

Please remove all images next to the ad units.

And further:

You are in violation of our obscuring guideline. A user must be able to tell the difference between the Ad Unit and other content on your page. The Ad Unit should be separated from other page content, including images, by a border, a clear difference in color, or some other means. Images may not be used to draw attention to the Ad Unit or as a click incentive. I hope this information helps you to understand the requirements more clearly. Please let us know if you have further questions.

This clearly is a new bit of information, because all of the more experienced webmasters in contextual advertising, are surely using images together with Adsense, YPN or MSN adCenter.

My question comes now: Will Adsense force webmasters to not use images or any kind of blending near the ads, in the near future ?

Update on Digitalpoint Forums: more and more publishers are receiving e-mails from YPN! to remove the images, or to make them according to the new image guidelines:

Image Requirements

Visible line between image and ad unit
Visible border separating image from ad unit
Sufficient use of white space separating image from ad unit
Color differences separating image from ad unit (ex. Image is on a white background and ad unit is on a light blue background).

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5 Comments so far

alinush said:
July 19th, 2006

Some kind of separation must exist between images and the ads for AdSense too I believe.

I think I read a post by someone who asked them if his ads are OK, and they replied that a border of some sort must be clearly visible between the ads and the pictures.

July 19th, 2006

Nope .. They even tell you how to optimize the ads.

weasel said:
July 19th, 2006

Well, there are two ways to look at the problem here:
- Google wants to make more money, so they allow webmasters to use this tehnique to fool people into believing that the images are related to the ads, which is not true at all
- Yahoo wants to take care of its customers who want their ads to be clicked on only when they should be click on.

If I put a cool image next to a non-interesting ad, users will click on the ad just because of the image. But if there is no image, the users will not be tempted to click on it. And clicking on an ad that does not interest you is bad business for the company that pays for the ad.

Rasesh said:
August 8th, 2006

Images next to adsense bring in a much much higher CTR, i hope adsense does not force us to remove them :(

engrmizan said:
February 1st, 2008


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