The New Rules of Marketing & PR! (I am in the book)

May 11th, 2007 - Filed under Industry News,Internet Marketing & SEO by Cristian Mezei
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The New Rules of Marketing & PRDavid (Bio) has just finished his new book, The New Rules of Marketing & PR (Amazon buy link, without any affiliate code), featuring the foreword by Robert Scoble.

Apparently, I’m in it, and I will receive a copy of it from David as soon as possible. I will post a review of the book after I read it :)

What made me really happy, were a few words which reflect a state of mind that so many people in the publishing world either do not know, don’t want to know or refuse to believe it:

In the blog world, when someone writes a great post, you link to it. It’s a virtual pat on the back and acknowledgement that the effort was worthwhile. And it recognizes the original idea.

The best reward available today for a blogger or a publisher owning his own piece of real estate on the web, is a natural link.

Besides myself, the following people are mentioned (each one of the people below will also receive a copy through postmail):

Adele Revella Buyer Persona Blog
Joe Wikert Publishing 2020 blog
Steve Johnson
David McInnis
Mark Levy
David Hamm
Mike Levin
Colin Delaney epolitics
Steve Goldstein Alacrablog
Todd Van Hoosear
George L Smyth Eclectic Mix
Mark Effinger
Michelle Manafy EContent magazine
Kevin Rose Diggnation
Grub Street Writers
Dave Armon
Britton Manasco
Jordan Behan
Nettie Hartsock
John Havens
John Blossom ContentBlogger
Larry Schwartz Newstex
Steve Smith
Melanie Surplice
Nate Wilcox
Ian Wilker
Cody Baker
Dianna Huff
Brian Carroll
Ken Doctor
Jonathan Kranz
Barry Graubart
Steve O’Keefe
Ted Demopoulos
Debbie Weil
Paul Gillin
Matt Lohman
Seth Godin
Rob O’ Regan
Steve Rubel Micro Persuasion
Paul Gillin
Joan Stewart The Publicity Hound
Glenn Nicholas Small Business Inspiration
Mac MacIntosh The B2B Sales Lead Expert
Jill Konrath Selling to Big Companies
Guy Kawasaki How to Change the World
Court Bovée and John Thill Business Communication Headline News
Grant D. Griffiths Kansas Family Law Blog
Robin Crumby The Melcrum Blog
Jim Peake My Success Gateway
Eli Singer Refreshing the Daily Grind
Duane Brown Imagination+Innovation
Scott Monty The Social Media Marketing Blog
Ian Lamont
Blog Campaigning
Rich at Copywrite Ink
John Lustina SEO Speedwagon
Adam Tinworth OneMan+HisBlog
Scott Clark Finding the Sweet Spot
Amanda Chapel Strumpette
Jennifer Veitenheimer reinventjen
Morty Schiller Wordrider
Matthias Hoffmann the power of news
Erin Caldwell’s PRblog
Ferrell Kramer Talking Communications
Anita Campbell Selling to Small Businesses
Karl Ribas’ Search Engine Marketing Blog
Tony D. Baker Advanced Marketing Techniques
Tom Pick The WebMarketCentral Blog
Tina Lang-Stuart
Bryan Eisenberg Jeffrey Eisenberg Robert Gorell and the rest of the team at Grok Dot Com
Michele Miller WonderBranding
Publicity Ship Blog
The Media Slut
Brad Shorr Word Sell
Sasha Where Business Meets the Web
Ellee Seymour ProActivePR
Chris Kenton The Marketers’ Consortium
Paul Young Product Beautiful
By Ron Miller
Michael Morton
James D. Brausch
Janet Meiners Newspapergrl
Andrew B. Smith The New View From Object Towers
Cristian Mezei SeoPedia
Jim Nail Cymfony’s influence 2.0
Denise Wakeman and Patsi Krakoff The Blog Squad
Forward Blog
Ben Argov
Zane Safrit Duct Tape Marketing—Business Life
Will McInnes Online Marketing Guide
Robbin Steif LunaMetrics
Mike Boss
Marc Gunn Music Promo Blog
Nancy E. Schwartz Getting Attention
Kami Watson Huyse Communications Overtones
Todd Defren PR Squared
Michael Stelzner Writing White Papers
Dee Rambeau Adventures in Business Communications
Glenn Fannick Read Between the Mines
Owen Lystrup Into PR
Morgan McLintic
Mark Batterson Evotional
Jay Coffelt
John Richardson
Robin Good MasterNewMedia
Shel Israel Naked Conversations
Robert J. Ricci Son-of-a-Pitch
Mike Sigers Simplenomics
Dan Greenfield Bernaisesource
Brian Clark copyblogger
Lee Odden TopRank Online Marketing Blog
David Weinberger
Carson McComas
The FutureLab blog
John Bradley Jackson Be First Best or Different
Wired PR Works by Barbara Rozgonyi
Mark Goren Transmission
John Wall Ronin Marketer
MarketingProfs Daily Fix Blog
John Koetsier bizhack
Steve Kayser Cincom Smalltalk
Dale Wolf The Perfect Customer Experience
Eric Mattson Marketing Monger
Scott Sehlhorst Tyner Blain
Seeds of Growth blog
Hugo E. Martin
David Phillips leverwealth
Terry Affiliate Marketing Blog
Gavin Heaton Servant of Chaos
Mark White Better Business Blogging
Eric Eggertson Common Sense PR
Michelle Golden Golden Practices
Liz Strauss
Tony Valle Small Business Radio
Chris Heuer’s Idea Engine
David Evans The Progress Bar
Todd Andrlik The Power to Connect
The New PR Wiki
Pelle Braendgaard Stake Ventures
Lisa Banks Search Engine Optimization Eblog
Chris Brown Branding & Marketing
Graeme Thickins Tech-Surf-Blog
Ardath Albee Marketing Interactions
Lauren Vargas Communicators Anonymous
Lori Smart Lemming
Dane Morgan
Jason Leister Computer Super Guy
Bill Trippe
Jason Eiseman Jason the Content Librarian
Reuben Steiger Millions of Us
Taran Rampersad Know Prose
John Richardson Success Begins Today
Valentin Pertsiya Brand Aid
Bill Belew Rising Sun of Nihon
Joe Beaulaurier An Ongoing Press Release
David Koopmans Business of Marketing and Branding
Chris Anderson The Long Tail
Roger C. Parker Design to Sell

I think I know at least 10% of the guys above.

David, good luck with the book.

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19 Comments so far

May 11th, 2007

Hey, Thanks for this post! I see my name on that list also. – Mike

May 11th, 2007

Mike, with your knowledge, I wonder how your name couldn’t be there :)

May 11th, 2007

Umm. Wow. I got my name mentioned? In a book on marketing and PR? Umm.

I hope that I can live through it…

May 11th, 2007

Taran, I think you have a strongpoint that 98% of the people in that list (including myself) don’t have it: Second Life.

May 11th, 2007


Thanks! However, I am sure you are much smarter than I am.


May 11th, 2007

Well, there may or may not be an O’Reilly Shortcut on starting SecondLife business coming out soon. It may or may not have my name on it. If I told myself, I’d have to commit suicide which may or may not upset me. It is all very confusing.

SecondLife. Perhaps that is why. It makes sense.

May 11th, 2007

Very much looking forward to reading my copy!

May 11th, 2007

Hi Cristian:

Thanks for the note – nice to meet you. Now you know 11% of the people? HAHAHA

The link next to my name (Steve Kayser) says SmallTalk – that’s a blog from a friend and co-worker of mine, James Robertson. He wrote his own blogging software with the Smalltalk programming language and set me up with a blog powered by his Smalltalk blogging software. He’s probably the best Product Manager around.

James is a good blogger. Has a great blog.

I’m not a good blogger – and have a lousy blog.

But my writing page is — it’s passable.

Anyway, once again Cristian, thanks.


May 11th, 2007

Congratulations on making it in and thanks for the link with the copy – looking forward to checking back soon. Cool layout and lots of good stuff.
Barbara Rozgonyi, Wired PR Works

Ellee said:
May 11th, 2007

Thank you for mentioning me, I had no idea and am truly honoured. I very much look forward to receiving a copy.

Have you signed up to the MyRagan new social networking site for communictors, btw?

May 11th, 2007


Thanks for the post! I’ll get you a copy of the book ASAP! And thanks to everyone else for making this such a fun project. I feel that it has been a collective effort!

If you on the list, you need to send me an email with your mailing address david (at) davidmeermanscott (dot) com


May 11th, 2007

Make that 12%! What a nice way to find out that I’ll be getting a free copy of a book I would have paid for anyway.

Thanks David and Cristien!

May 11th, 2007

Jordan, you enjoy Korea… It’s a nice and crowded country.

May 12th, 2007

Wow. I don’t believe I’ve ever been mentioned in a book I didn’t write before.

May 12th, 2007

I guess you’re up to 14% or so now. Thrilled to be in the book and thanks for writing this post so I found out! (Along with Google alerts of course). Congrats to all and can’t wait to read my copy!

May 12th, 2007

Up to 14% of what John ?

May 12th, 2007

Hi Cristian,

Meaning, if you didn’t know me before, now you do, and I’m adding to the 10% of folks you know. And either way, honored to be a part of that list above.

May 12th, 2007

And you know .. It’s a pleasure to meet you, indeed. I’ll listen to your podcasts :)

serin said:
June 28th, 2007


Thanks for the post!

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