So i started the link anchor and adjacent text test a while ago. Now, both those test pages are indexed, and i have to say that my initial thought was right :)
I chose the seopedia members rule keyphrase, because it had/has virtually no real competition, as search results go, and we could better see the results (and because i liked John’s v7ndotcom elursrebmem contest too :p).
With this test i wanted to see if the the text near (right of) any text link, could influence the power (value, weight) given to the linked website. And it DOES influence it. Positively.
Here is the search of seopedia members rule.
The seopedia-members-rule-1.html page is first in the results, and that’s exactly what should’ve happend. If you look at the sidebar in the index page, at the SEO Tests section, you will see that this page had the most relevant text, Seopedia members rule as close to the link as possible, without being called keyword spam :)
I want to mention again, that BOTH the test pages, have EXACTLY the same content (to the bit), exactly the same hosted IP, domain, server, country, ISP, folder path and so on.
One quick thought : the seopedia-members -rule-1.html page could have been placed first because the link pointing to it, appeared first in the source code, too. But this is not the issue here, and it’s yet another subject for a future test :)
So when you link to websites, try to invest a little bit more time, and include the text of the link’s anchor, right next to the link itself.
You can also read Jim’s article on text around your linksâ€¦ Keeping it Natural Looking…