This is another do-it-yourself on-page optimization guide, as to how can one direct Google’s attention to the most important topics of it’s site, using the rel=”nofollow” tag.
I’d bet most of the webmasters still don’t know about the rel=nofollow tag. It’s used to stop the PR distribution and practically ignore the target link.
This is mainly a tehnique meant to spot spammers from their succes. But if you try to research it, it’s also a good tehnique to better organize your website’s internal weight and PR.
You can use the nofollow tag, to distribute your internal PR, only to the pages, with which you really want to have a higher rank in Google.
- For a shopping website, those important pages might mean product pages, category pages etc.
- For a web directory, those pages might mean website categories, category listings pages, individual website detail pages, etc.
All the links to other pages, that you are not interested to rank with, can pe appended with the rel=”nofollow” attribute, thus trasfering the most of your PR and weight to pages that really matter for you.
The nofollow attribute does NOT prevent indexing, so the pages (links towards the …) marked with the nofollow attribute, will still get indexed. The nofollow attribute only prevents weight (PR, keyword weight) from being transfered.
To easily identify links that use the nofollow attribute, whilst browsing webpages, you can follow Matt Cutts’s advice, or more easily download the Search Status plugin for Mozilla and Firefox browsers.
I am using the above plugin for years, and i just couldn’t do my job without it. Once you have it, it’s addictive. It also displays a lot of other useful informations like Alexa rank and others.