Better pagerank funneling and weight

This is another do-it-yourself on-page optimization guide, as to how can one direct Google’s attention to the most important topics of it’s site, using the rel=”nofollow” tag.


I’d bet most of the webmasters still don’t know about the rel=nofollow tag. It’s used to stop the PR distribution and practically ignore the target link.

Since Google introduced this tag, Yahoo, MSN, and a lot of other CMS’s out there have been doing this for quite a while.

This is mainly a tehnique meant to spot spammers from their succes. But if you try to research it, it’s also a good tehnique to better organize your website’s internal weight and PR.

You can use the nofollow tag, to distribute your internal PR, only to the pages, with which you really want to have a higher rank in Google.

  • For a shopping website, those important pages might mean product pages, category pages etc.
  • For a web directory, those pages might mean website categories, category listings pages, individual website detail pages, etc.

All the links to other pages, that you are not interested to rank with, can pe appended with the rel=”nofollow” attribute, thus trasfering the most of your PR and weight to pages that really matter for you.

The nofollow attribute does NOT prevent indexing, so the pages (links towards the …) marked with the nofollow attribute, will still get indexed. The nofollow attribute only prevents weight (PR, keyword weight) from being transfered.

There are a lot of other opinions out there, so you can read carefully, and choose what to believe for yourself.

To easily identify links that use the nofollow attribute, whilst browsing webpages, you can follow Matt Cutts’s advice, or more easily download the Search Status plugin for Mozilla and Firefox browsers.

I am using the above plugin for years, and i just couldn’t do my job without it. Once you have it, it’s addictive. It also displays a lot of other useful informations like Alexa rank and others.

Published by

Cristian Mezei

I am myself.

2 thoughts on “Better pagerank funneling and weight”

  1. I wish people would stop trying to spread the myth that PR can be spread thin. First off PR is such a tiny factor these days even if it could be spread out. The rel=”nofollow” according to Matt is to only be used for links that are not controlled by you that you don’t trust. If you use it to link inside your site your telling Google you don’t trust yourself. This theory has no merit and as far as I can tell you’re just trying to make up SEO stuff to make yourself look better. Your logic is extremely flawed. If you want to rank well get more quality links period.

  2. First off, PR is a result of inbound links. PR is not involved in the ranking algorith directly, but it is indirectly.

    Secondly, think of web directories. You would want your category and detail pages to have the most attention.

    But your reaction in the above comment is nevertheless rushed and incomplete.

    The rel=”nofollow” according to Matt is to only be used for links that are not controlled by you that you don’t trust

    You are wrong. He doesn’t state that clearly :

    Q: Should I put rel=”nofollow” on the link to my comments page?
    A: Probably not, because lots of interesting discussion can happen there. Also, if other people link to your comments page, a spider can follow that link and find any spam that’s lurking on the comments page.

    Several times, i asked him a direct question on his blog. He hesistated to answer.

    If one doesn’t get clear answers, he can only try to figure out by himself, what works best for his websites.

    And you practically KNOW that this is a widely used tehnique.

    I just wanted to hear him say it on his blog, that this is unethical, wrong or similar.

    PS: Cheers to the WMR gang :)

Comments are closed.