So going trough my usual daily e-mails, I find this :
I just visited your website at www.webxperience.org. Below I have provided you with a no charge service related to your website.
Just so you know, this is one-time mailing sent by a person (me!) who has visited your website. I have not added you to any list.
For your no charge service I conducted a link check for your website. I searched on Google for link:http://www.webxperience.org and found that you have 2260 websites linking to you that are in Google’s database (try it, you can see lists of websites that are linking to any other website by doing this).
As you may be aware, by getting more links to your website you can achieve much better rankings on Google, Yahoo and MSN and thereby attract more customers. Getting websites linking to you is extremely time consuming but is essential to achieve top search engine rankings.
This is where you will really benefit from our service. Using your chosen search terms (we can help you select these if you like) we can achieve your top 10 rankings on Google, Yahoo, MSN. We do this by using a combination of tried and tested “off-site” (getting websites linking to you) and “on-site” techniques.
So confident are we, that once your account is opened, we provide you with a “money back plus” guarantee should we not obtain the top 10 rankings you require.
We have already been very successful in obtaining top 10 rankings on Google, Yahoo and MSN for our clients and would be pleased to show you examples. We are highly confident we can achieve the same success for you.
You will also be provided with regular rankings reports to keep you fully informed. These reports are not only about your own search engine rankings but also the rankings for your 3 major competitors. After all, if one of your competitors has great results for a product or service you provide, they are taking business away from you.
Search engine rankings reports are available as a separate “stand alone” service should this be required.
For further details please either phone us 24/7 on 0845 0519353 or send an email to John at firstname.lastname@example.org who will be happy to provide you with all the necessary details for you to make an informed decision.
27 Old Gloucester Street
Tel: 0845 0519353
My Email: email@example.com
Email For This Promotion: firstname.lastname@example.org
Website For This Promotion: www.optimalo ptimization.com
Approved by the UK Government Department for Education & Skills as a Registered Supplier of Interactive Web Applications for Schools
PLEASE NOTE: This email is not *spam, it was manually sent by an individual their sole purpose being to introduce ourselves to you with no obligation on your part, your email address has not been added to any list. We consider this to be a polite way to contact you and apologise sincerely if you have been inconvenienced in any way. Whilst this is the only email you will receive from me, and I again confirm you are not on a list of any kind with us, I am legally obliged to offer an â€˜opt-outâ€™ from future mailings from me; should you wish to exercise this right, please reply with â€œopt-outâ€ in the subject field.
*Defined officially as, sent in bulk, automated and unsolicited (must be all 3 to be spam).
If you look carefully, you will surely agree with me that this is a spam e-mail, sent automatically, without consent on my behalf.
What strikes me, is that a lot of people actually fall in their (all these so-called seo companies) grasps and little tricks and become their clients. I would call this public disinformation.
Before you acquire any services from a SEO firm, be sure to check a few pointers about them:
Things to check before you aquire services
1. Do they have a contact section, with an address, telephone number and e-mail ?
2. Do they have a portfolio on the website ? That’s a strong indicator of the work they did so far. If they do have one, you might try to e-mail a few of it’s clients, just to find out if they are showing false information or just another company’s work.
3. How did the company work on it’s own website ? Is it valid, is it marketed enough (indexed pages, what IBL’s does it have and from what source, what’s the PR etc), does it have a correct and clean design etc.
4. Does the company practice e-mail (most of the times, you can just search for info about the company in Google) and/or search engine spam, commonly know as blackhat (you can search the company’s website or the clients websites for hidden test, backdoor pages, cloaking, etc.) ? Or do they provide ethical services (commonly known as whitehat) ?
5. How will the company work on your website ? Do they ask server and/or other info/passwords ? If yes, do a specific contract and mention all that in there. You can never know.
6. Guarantees. What does the company guarantee you as their client ? If it’s the traditional “We’ll get you in the top10 results in 2 weeks” you can just drop them from the start. They’re fake.
Now let’s have a more closer look at the company that spammed me (you can call it a case study). Let’s review the pointers I gave above, step by step:
Case study: Optimaloptimization.com
2. Off-course that they do not have any portfolio on their website. What they do have, are some irrelevant names (as testimonies, go figure) and randomly mentioned search results positions.
3. They are barely indexed in Google (index page without description and title, which will disappear soon, being a good indication of low or no inbound links). They are not indexed at all in Yahoo and MSN.
The design is so poor that in Firefox the meniu bar is not even readable:
The CSS validation has tons of warnings. The website is so simple that even a 12 year old kid could validate it. It’s even a HTML 4.01 website, not an XHTML one.
… One particular moron who did this, Josie Ji of OptimalOptimization.com, actually had the gall to write, “Just so you …
… It’s from OptimalOptimization(.com), who are such a professional outfit they can’t even design a site that renders …
These are other’s experiences with this company. Remember what I said earlier ? Search for the company and find out more about it.
5. You would actually have to initiate a contact with the company to find out these aspects (mentioned above at point 5) and i certainly do not intend to do that.
6. Well, it’s on their title and front page and it’s exactly the kind of statement that you should keep your distance from :
Top 10 Rankings on Google, Yahoo, MSN
Don’t trust these type of statements. Your website could be banned any day, the search engine algorithms could change any day. It’s BS.
Now for some really other interesting and helpful resources about choosing your SEO company with care:
Google – What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?
Microsoft Small Business Canada – Choosing your SEO company
ISEDB – Top 5 questions to ask your SEO company
Webmasterworld – What to look for in a SEO company
Seo Consultants – Choosing a search engine optimization company
Seo Point – SEO guarantees and questions you can ask, as a potential client (website in Romanian language)