In a recent Adwords blog post, Shuman Ghosemajumder, Business Product Manager for Trust & Safety at Google, is trying to counteract the recent press coverage about Google’s increased click fraud:
Today, weâ€™re announcing the launch of a new AdWords feature enabling advertisers to have a much more detailed picture of invalid click activity in their account. The metrics of â€œinvalid clicksâ€ and â€œinvalid clicks rateâ€ will show virtually all the invalid clicks affecting an account.
Estimates from third-parties (usually from consultants who have a financial incentive to make the problem seem very large) have been both inconsistent and greatly exaggerated due to their methodologies.
I don’t really agree that all the research done from the media is wrong, or exagarated, but I can surely see how desperate Shuman is, to state that all of them are wrong.