Google trying to estimate click fraud

In a recent Adwords blog post, Shuman Ghosemajumder, Business Product Manager for Trust & Safety at Google, is trying to counteract the recent press coverage about Google’s increased click fraud:

Today, we’re announcing the launch of a new AdWords feature enabling advertisers to have a much more detailed picture of invalid click activity in their account. The metrics of “invalid clicks” and “invalid clicks rate” will show virtually all the invalid clicks affecting an account.

Estimates from third-parties (usually from consultants who have a financial incentive to make the problem seem very large) have been both inconsistent and greatly exaggerated due to their methodologies.

I don’t really agree that all the research done from the media is wrong, or exagarated, but I can surely see how desperate Shuman is, to state that all of them are wrong.

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