1. i think italics add a nice touch to the ads, but they ruin websites apearance

2. It’s not that aweful, but it certainly is annoying.

3. I think it’s quite nice. Italics titles ad a little “click-here” touch to ads :D

4. I think they should let the publisher choose if he wants italic or not

5. I noticed this also on my website…. sandossu is right, the publisher should choose this, pretty annoying if they don’t fit to your design.

6. I have also noticed it on my site. Actually I don’t like this. I like to be sure of the way the ads look on my site. And when I find such ads it seems strange…It would be interesting to know actually which is the added value of this. Italic ads perform better or worse?

7. I can’t know, because I don’t have any control over them. Neither does any one of us.

So …

8. One thing I could say, that I observed the italic ads the very moment I opened the site, so you could say that they grab the attention of the visitor, which is a good thing after all…