Ionut Chitu, one of the most proficient bloggers out there, just got banned from Adsense because he uses the word Google in his blog’s domain name: googlesystem.blogspot.com.
The truth is, Google states (in their Google Brand Permissions page) :
Donâ€™t register Google trademarks as second-level domain names.
What’s a second level domain ?
A domain name locates an organization or other entity on the Internet. For example, the domain name www.seopedia.org locates an Internet address for “seopedia.org” at Internet point 188.8.131.52 and a particular host server named “www”. The “org” part of the domain name reflects the purpose of the organization or entity (in this example, “organization”) and is called the top-level domain name. The “seopedia” part of the domain name defines the organization or entity and together with the top-level is called the second-level domain name. The second-level domain name maps to and can be thought of as the “readable” version of the Internet address.
But /Pd has got a good point :
I just verified that a couple of sites have Adsense and this means that they are in violation of the Adsense policy too? So will these be the next ones to be kicked out of Adsense program ?
And off-course there are a LOT more where those came from. Does that mean that all of them should be banned ? Then do it. Don’t pick just on SOME. And why pick on just a subdomain thing ? There are thousands of websites that use Google’s Trademarks RIGHT in the primary domain name and not on a subdomain. Isn’t that an even greater violation of trademark guidelines than using it just in the subdomain ?
Hey, I’m writing to AdSense about this. In my personal opinion you should be allowed to show AdSense ads on your site, and I’ll see if I can bring folks around to my world view. :)
We all know that I got banned from Adsense too, in the past, for no reason at all (or none that were supposed to come from my part). Can we expect more of this for the future ?
An official blog post on the Adsense Blog about this trademark issue and Adsense ads, would really be appropriate at this time.
Update: Google has re-reviewed the situation and Ionut is again allowed to display Adsense Ads:
“I received your email from Scott. While we do require that publishers obtain permission before running AdSense ads on Blogger sites that contain Google Trademarks in the URL, we’ve re-reviewed your site and are happy to grant you permission to continue running ads on googlesystem.blogspot.com .
Ad serving has been re-enabled to the site, though please be aware that it may take up to 48 hours before ads start appearing again. Thanks again for your understanding and your patience. Please don’t hesitate to let us know if you have further questions or concerns.”
But what if, just what if, Matt Cutts is not there the next time a publisher gets banned ?