5 Google Adsense Secrets, Tips and Tricks

I want to share you some secrets I learned up until now. I am not going to tell you basic stuff like “use channels”. Also, bear with me on the graphics. I’m no designer :)

1. Blend your ads. Adsense color and font size

1.i It’s tested and it works. Use the same colour of your page background, for the border and the background of the ad.

Adsense: blend colors with your page background

1.ii Use the same colors used in your page, for the Adsense ad title, text and url link.

Adsense: blend colors of title, text and url

1.iiia If possible use the same font in your page, as the Adsense ads. Since the ads have variable text size and font, according to dimension and type of ad, you can never do this 100% right. But every little bit helps.

Real life Adsense font size and type

768×60 Ad unit:
Title: style="line-height:12px; font-size:11px; font-family:verdana,arial,sans-serif"
Description: style="line-height:12px; font-size:10px; font-family:verdana,arial,sans-serif"
URL: style="line-height:12px; font-size:10px" face="verdana,arial,sans-serif"

Adsense font size for an 768x60 text ad unit

300×250 Ad unit:
Title: style="line-height:14px;font-size:11px" face="arial,sans-serif"
Description: style="line-height:14px;font-size:11px" face="arial,sans-serif"
URL: style="line-height:14px;font-size:10px" face="arial,sans-serif"

Adsense font size for an 300x250 text ad unit

As you can notice above, some ads have the arial font as default, some have verdana. Some have a 10px description text, some have 11px. And besides all that, each box may contain 1 up to 4 ads, and depending on that the font sizes will change. So it’s really up to you to experiment and see what works best for you, in as many cases as possible.

1.iv Try to not separate the ad from the content (like trashing the ad in some remote corner of your website. Integrate it within the content (in, within, next to, above, below etc).

Adsense: blend ads with the content Adsense: blend ads with the content Adsense: blend ads with the content

2. Placing ads high on a page is good

Position the ads with the highest CTR, as high as possible in the page, in the source’s order (in the image below, notice that the ad appears just below the body tag). The first ads that appear in the pages (in the source’s order) get the most income per click.

Adsense: position your ad as high as possible

3. Use images. Images and Adsense work together

Use images left or right of the ads. It makes them seen as part of the pages content, and your CTR increases. It doesn’t matter what images you use. Use any plain generic images. If you can, try to corelate those with the niche/domain of your website/blog. Be carefull not to write text, point arrows or similar on the images, as that might be seen as click incentives.

Adsense: blend ads with images

4. Earnings are variable, based on CTR

With the Smart pricing ideea, your income varies a lot, according to each of your channel’s CTR rate.

Now this is very important: It’s account-wide, not channel-wide. So if you have a very good CTR (5%-50%) for one website, and you include it in the same account with a 0.04# CTR website, you will loose money.

Remove all the websites (from your account) that don’t have at least a 5% CTR (or depeding on your overall CTR, remove the ones that are really lower than your average), or you’ll affect the income of all the other good converting websites.

5. Use non-standard types of ads

We all know that web-savvy (eg. webmasters or people that use the Internet for so many years, and know all the standards, convetions and so on) users are ad-blind.

Banners like 468×80 have been on the Internet since it’s creation. Even people who use the Internet vaguely or once a month, are kind of blind to these standard banners.

Instead, use vertical skyscrapers, or boxed ads. They have a much higher click rate. The Adsense team even published a list of their highest performing ad sizes:

  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper

End note: I hope these advices help some people. If they did, drop me an e-mail and tell me about it.

Published by

Cristian Mezei

I am myself.

57 thoughts on “5 Google Adsense Secrets, Tips and Tricks”

  1. Hey Dude,

    Thanks for taking the time to put this together. I’m looking forward to trying a couple of these tips myself. I especially like # 3. Use images. Images and Adsense work together –

    Thats a great idea…

  2. As Andry stated, placing ads beside images is now against the Adsense Terms of Service. It was a great tip when this was posted a little over six months ago though.

    Anyway, great tips, thanks for the advice Cristian.

  3. I can’t believe I’ve not read this before! My CTR is below 1% and I really need to do something. Now is the time! Thanks for keeping this info up-to-date :)

  4. Thanks a lot for the tips, specially tip 4. I was breaking my head why my sites could not get higher CTR when I had done all I knew for that.


  5. Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current situation. The old guard of Adsense gurus, meanwhile, continues to hold tight to a standpoint born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success.

    According to my own experience, using only one Ad block out of a maximum three will produce a higher click payouts because all other lower bids are sorted out. I used a 336×280 block at the top left has increased my revenue by 400%. My example is at http://GodAdSense.com

  6. I certainly have several websites in the same account and I hadn’t had the results I expected. I need to find a way to group only the most profitable sites together.

  7. I don’t agree with point five… Actually I have real proof that people don’t care. I have made tests with banner type ads , with every type adsense has……not so much with the new ones that they implemented…. I managed to get over 50 cents per click from adsense and bring over 400 a day in my first month ……..to bad I didn’t pay attention to somethings and got my account banned…..But it depends on market, and type of traffic that brings so much ctr. I brought 100% ctr , and was having over 55% ctr with banner type ads, smart pricing wasn’t the problem at my websites but only the high ctr . So smart pricing is a problem but not that much … I got 2$ a click sometimes…….in testing
    There are markets with endless amounts of traffic out there….and you don’t need that much to make a living … only with 30k visitors a month you can earn quite nicely from adsense.

  8. 3. Use images. Images and Adsense work together ”’

    About that ….it depends on the market ….not all markets share the same opinion here……. I tested background for adsense , near adsense images……it depends on the market what is working……. in some markets the backgrounds and images don’t work…..and sometimes images that are not even related to the market work……..it depends on your audience

  9. I agree with one of the guys above: tips value more than a $100 worth book. Incidentally, they perfectly describe my practice, except #4, which I grossly overlooked – that’s a guru-ish one :).

    Still, not so sure about the image in the proximity of the ads… not that i would not work, but that practice got a lot of people banned, ’cause it’s a very subjective and thin line involved when talking about “click incentives”.

  10. put a image beside text ads? hmm..it just inspiring me! Thank’s pal. I would try my idea first then will posting here for the result.

  11. Guys, i just get banned from that said ‘my site dangerous for advertiser …bla..bla..’
    anybody know ho to reinstate my account or other way?
    As you reference some og my blog has lot of visitor that discuss about forex market. I see from their IP some time using web proxy. How do I solve this matter? Or i just leave this blog as “empty-sense”?
    If I make a new one? how is it?

    Thank’s for your help and tips.


  12. I tried everything to get my account back..didn’t seem to work. Google has protection againts proxies (most of them) and it does not show ads……
    Your website we don’t know why would consider dangerous…….. Try some other monetization ….and try to make a new account under a different name , etc….. but I don’t know if that’s so easy to do…..
    Google kicked me out too….and now I use it only for paid advertising….. but test different traffic tactics with others that have adsense websites…..

  13. Thank’s Irimia,
    By the way when you click my name that go to the site, it’s not my site but my cousin site.

    I think so..seem useless to complaint about it (even people from other forum has said that they got account back sucessed by telling some site history to the adsense support. The adsense support request some information where the traffic came from..etc).

    But for me…just give up to do that. Less posibility.

    Anyway thank’s alot for your help and support.
    Have u try make a new account with the same name but different address? I have no idea about this..


  14. Hey brother, I must give a big thank you to the effort put in to this post. A big part to you, my site is nearly doubling it’s monthly income! Good work and thank you again!

  15. Hey, sorry to double post but I can ASSURE those few people that are in doubt of #3 working. As soon as I put the image ads on my page I got clicks.

  16. I really liked all those tips.
    One thing I didn’t knew about was what you mentioned in your”Earnings are variable, based on CTR” that is having a website with a good CTR and then add another one with a lower CTR to the same account is going to decrease my income.
    As I came to know the reason for my reduced income since adding some more of my websites to the same account.

    Once again thanks for that figuring out!

  17. Hey Cristian, great tips! AdSense is great, but lately I’ve been making more with Chitika. In fact, over the last year I compiled some statistics of my earnings and I actually earned twice as much with Chitika compared to AdSense. For those of you curious about Chitika, check out this Chitika review for more info and some cool screenshots.

  18. Hello,

    I use an adsense link bar below the web sites overhead navigation. Is it considered unethical to have my naviagtion text links and the adsense link bar the same color? They’re are the same font already, but the navigation is white and the link bar is black.

    Thanks for your assistance.

  19. Do you mean that in order to increase overall income from clicks i need to remove low CTR url channels from my AdSense account?

    And if i will just remove ads from low CTR websites? Will that help?

  20. well mite m in a deep thick soop!!
    i get clicks and m not getting paid for it!!!
    last month it was 3.20 $
    but this month 0.05
    i m getting clicks but no money
    please advice me !!

  21. This is really advanced suggestion and may I see should really be implemented by experienced users? especially the image next to the ads.

    And the smart pricing, how do I know that the low earner site of today will never be the high earner site of tomorrow. Its very hard when you have to choose, besides my low income site is actually the site that I love.

    Good info nonetheless, thanks

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