5 Google Adsense Secrets, Tips and Tricks

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June 13th, 2006 - Filed under Google Adsense & Adwords by Cristian Mezei
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I want to share you some secrets I learned up until now. I am not going to tell you basic stuff like “use channels”. Also, bear with me on the graphics. I’m no designer :)

1. Blend your ads. Adsense color and font size

1.i It’s tested and it works. Use the same colour of your page background, for the border and the background of the ad.

Adsense: blend colors with your page background

1.ii Use the same colors used in your page, for the Adsense ad title, text and url link.

Adsense: blend colors of title, text and url

1.iiia If possible use the same font in your page, as the Adsense ads. Since the ads have variable text size and font, according to dimension and type of ad, you can never do this 100% right. But every little bit helps.

Real life Adsense font size and type

768×60 Ad unit:
Title: style="line-height:12px; font-size:11px; font-family:verdana,arial,sans-serif"
Description: style="line-height:12px; font-size:10px; font-family:verdana,arial,sans-serif"
URL: style="line-height:12px; font-size:10px" face="verdana,arial,sans-serif"

Adsense font size for an 768x60 text ad unit

300×250 Ad unit:
Title: style="line-height:14px;font-size:11px" face="arial,sans-serif"
Description: style="line-height:14px;font-size:11px" face="arial,sans-serif"
URL: style="line-height:14px;font-size:10px" face="arial,sans-serif"

Adsense font size for an 300x250 text ad unit

As you can notice above, some ads have the arial font as default, some have verdana. Some have a 10px description text, some have 11px. And besides all that, each box may contain 1 up to 4 ads, and depending on that the font sizes will change. So it’s really up to you to experiment and see what works best for you, in as many cases as possible.

1.iv Try to not separate the ad from the content (like trashing the ad in some remote corner of your website. Integrate it within the content (in, within, next to, above, below etc).

Adsense: blend ads with the content Adsense: blend ads with the content Adsense: blend ads with the content

2. Placing ads high on a page is good

Position the ads with the highest CTR, as high as possible in the page, in the source’s order (in the image below, notice that the ad appears just below the body tag). The first ads that appear in the pages (in the source’s order) get the most income per click.

Adsense: position your ad as high as possible

3. Use images. Images and Adsense work together

Use images left or right of the ads. It makes them seen as part of the pages content, and your CTR increases. It doesn’t matter what images you use. Use any plain generic images. If you can, try to corelate those with the niche/domain of your website/blog. Be carefull not to write text, point arrows or similar on the images, as that might be seen as click incentives.

Adsense: blend ads with images

4. Earnings are variable, based on CTR

With the Smart pricing ideea, your income varies a lot, according to each of your channel’s CTR rate.

Now this is very important: It’s account-wide, not channel-wide. So if you have a very good CTR (5%-50%) for one website, and you include it in the same account with a 0.04# CTR website, you will loose money.

Remove all the websites (from your account) that don’t have at least a 5% CTR (or depeding on your overall CTR, remove the ones that are really lower than your average), or you’ll affect the income of all the other good converting websites.

5. Use non-standard types of ads

We all know that web-savvy (eg. webmasters or people that use the Internet for so many years, and know all the standards, convetions and so on) users are ad-blind.

Banners like 468×80 have been on the Internet since it’s creation. Even people who use the Internet vaguely or once a month, are kind of blind to these standard banners.

Instead, use vertical skyscrapers, or boxed ads. They have a much higher click rate. The Adsense team even published a list of their highest performing ad sizes:

  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper

End note: I hope these advices help some people. If they did, drop me an e-mail and tell me about it.

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57 Comments so far

June 13th, 2006

Hey Dude,

Thanks for taking the time to put this together. I’m looking forward to trying a couple of these tips myself. I especially like # 3. Use images. Images and Adsense work together -

Thats a great idea…

John Scott said:
June 13th, 2006

Great tips, Cristian!

June 13th, 2006

Well we discussed some in that thread today, Oh John ruler of the V7N universe (:D), so I thought I can write some points here too.

Keke said:
June 13th, 2006

Thank’s for nice tips, I use some of these technics all ready and I will test other later.

Mascka said:
June 23rd, 2006

I use some from this tips and ads earns realy changes.. in good :)

July 23rd, 2006

Fantastic straight forward guide. As much useful info as a 100+ dollar ebook :)

Nick said:
December 13th, 2006

Excellent article!
I’d implemented some of your ideas on my Shareware Downloads website, few days ago, and already I saw some moves in clicks.

I can guarantee for tip no 3.
Thank you,
Nicu

J ROc said:
December 16th, 2006

awesome! great tips i will use them

Andry said:
December 26th, 2006

I touhgt put image beside the ads are now againts the TOS. Again, its really a nice tips

budhie said:
January 4th, 2007

thanks for share this tips

January 11th, 2007

As Andry stated, placing ads beside images is now against the Adsense Terms of Service. It was a great tip when this was posted a little over six months ago though.

Anyway, great tips, thanks for the advice Cristian.

moo said:
January 19th, 2007

Thanks guy, Great tips. I like it.

adsense said:
February 13th, 2007

i don’t think image ads is a good choice. at lease, there are only cheap ads shipping with images.

March 8th, 2007

Thanks for the word I’ve been looking for: web-savvy.
Btw, smart pricing is quite strange to me, I don’t get the logic..

pondlife said:
April 23rd, 2007

I can’t believe I’ve not read this before! My CTR is below 1% and I really need to do something. Now is the time! Thanks for keeping this info up-to-date :)

Moha said:
April 24th, 2007

Hello ,thanks ,those are very useful indeed .

Jeff said:
April 27th, 2007

Simple, obviously clear…. THANKS!

daniel said:
April 27th, 2007

thank for tips.
I hope it will help me

Gabriel said:
May 10th, 2007

Thanks a lot for the tips, specially tip 4. I was breaking my head why my sites could not get higher CTR when I had done all I knew for that.

Congrats!

Andre Lee said:
May 15th, 2007

Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current situation. The old guard of Adsense gurus, meanwhile, continues to hold tight to a standpoint born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success.

According to my own experience, using only one Ad block out of a maximum three will produce a higher click payouts because all other lower bids are sorted out. I used a 336×280 block at the top left has increased my revenue by 400%. My example is at http://GodAdSense.com

MDZakri said:
June 18th, 2007

Thanks Pal,

So cool technique

newb said:
July 8th, 2007

Hello ,thanks ,great tips i will use them

twins said:
July 29th, 2007

it good tutorial i will try to follow this tutorial
thanks …

kerowkhan said:
September 21st, 2007

oow nice2 tips.. thanks ya, btw any way to change ads font type ??

Kevin said:
September 28th, 2007

Notice how there are NO adsense ads on this page?!

September 28th, 2007

THat’s because I don’t use Adsense on this blog.

October 9th, 2007

I certainly have several websites in the same account and I hadn’t had the results I expected. I need to find a way to group only the most profitable sites together.

Wil said:
October 31st, 2007

When you say remove can you just make them inactive is that enough?

November 24th, 2007

My husband has a really awesome financial site and i’ve been putting ads on his blog. How can i improve?

www.beanieville.blogspot.com

Billy said:
December 19th, 2007

Putting ads next to images is now against TOS.

January 8th, 2008

I don’t agree with point five… Actually I have real proof that people don’t care. I have made tests with banner type ads , with every type adsense has……not so much with the new ones that they implemented…. I managed to get over 50 cents per click from adsense and bring over 400 a day in my first month ……..to bad I didn’t pay attention to somethings and got my account banned…..But it depends on market, and type of traffic that brings so much ctr. I brought 100% ctr , and was having over 55% ctr with banner type ads, smart pricing wasn’t the problem at my websites but only the high ctr . So smart pricing is a problem but not that much … I got 2$ a click sometimes…….in testing
There are markets with endless amounts of traffic out there….and you don’t need that much to make a living … only with 30k visitors a month you can earn quite nicely from adsense.

January 8th, 2008

3. Use images. Images and Adsense work together ‘'’

About that ….it depends on the market ….not all markets share the same opinion here……. I tested background for adsense , near adsense images……it depends on the market what is working……. in some markets the backgrounds and images don’t work…..and sometimes images that are not even related to the market work……..it depends on your audience

TGV said:
March 7th, 2008

I agree with one of the guys above: tips value more than a $100 worth book. Incidentally, they perfectly describe my practice, except #4, which I grossly overlooked - that’s a guru-ish one :).

Still, not so sure about the image in the proximity of the ads… not that i would not work, but that practice got a lot of people banned, ’cause it’s a very subjective and thin line involved when talking about “click incentives”.

decko said:
March 9th, 2008

put a image beside text ads? hmm..it just inspiring me! Thank’s pal. I would try my idea first then will posting here for the result.

irene said:
March 30th, 2008

Guys, i just get banned from that said ‘my site dangerous for advertiser …bla..bla..’
anybody know ho to reinstate my account or other way?
As you reference some og my blog has lot of visitor that discuss about forex market. I see from their IP some time using web proxy. How do I solve this matter? Or i just leave this blog as “empty-sense”?
If I make a new one? how is it?

Thank’s for your help and tips.

irene

Irimia said:
March 31st, 2008

I tried everything to get my account back..didn’t seem to work. Google has protection againts proxies (most of them) and it does not show ads……
Your website we don’t know why would consider dangerous…….. Try some other monetization ….and try to make a new account under a different name , etc….. but I don’t know if that’s so easy to do…..
Google kicked me out too….and now I use it only for paid advertising….. but test different traffic tactics with others that have adsense websites…..

irene said:
March 31st, 2008

Thank’s Irimia,
By the way when you click my name that go to the site, it’s not my site but my cousin site.

I think so..seem useless to complaint about it (even people from other forum has said that they got account back sucessed by telling some site history to the adsense support. The adsense support request some information where the traffic came from..etc).

But for me…just give up to do that. Less posibility.

Anyway thank’s alot for your help and support.
Have u try make a new account with the same name but different address? I have no idea about this..

Thank’s

Adam said:
April 13th, 2008

Hey brother, I must give a big thank you to the effort put in to this post. A big part to you, my site is nearly doubling it’s monthly income! Good work and thank you again!

Adam said:
April 13th, 2008

Hey, sorry to double post but I can ASSURE those few people that are in doubt of #3 working. As soon as I put the image ads on my page I got clicks.

Saim Baig said:
April 16th, 2008

I have tried some of these.You missed section targeting.Its one important feature.

Farhaj said:
April 25th, 2008

I really liked all those tips.
One thing I didn’t knew about was what you mentioned in your”Earnings are variable, based on CTR” that is having a website with a good CTR and then add another one with a lower CTR to the same account is going to decrease my income.
As I came to know the reason for my reduced income since adding some more of my websites to the same account.

Once again thanks for that figuring out!

SEO said:
May 7th, 2008

Nice article for adsense… pls provide some tips for pay per click (PPC) also…

Thanks.

Tom said:
May 13th, 2008

Hey Cristian, great tips! AdSense is great, but lately I’ve been making more with Chitika. In fact, over the last year I compiled some statistics of my earnings and I actually earned twice as much with Chitika compared to AdSense. For those of you curious about Chitika, check out this Chitika review for more info and some cool screenshots.

turn fun said:
May 14th, 2008

hmm good tips

May 21st, 2008

Awesome compilation! I wish I were so smart as those guys who made all that stuff with ads! Keep the great blog!

an said:
May 31st, 2008

good tips thank you

mkyong said:
June 5th, 2008

thanks for info, your tips is helpful

Alex said:
June 8th, 2008

Very good ideas of how to use adsense in the best way.

June 19th, 2008

Hello,

I use an adsense link bar below the web sites overhead navigation. Is it considered unethical to have my naviagtion text links and the adsense link bar the same color? They’re are the same font already, but the navigation is white and the link bar is black.

Thanks for your assistance.

Boris C. said:
June 20th, 2008

Do you mean that in order to increase overall income from clicks i need to remove low CTR url channels from my AdSense account?

And if i will just remove ads from low CTR websites? Will that help?

minhajali said:
June 21st, 2008

well mite m in a deep thick soop!!
i get clicks and m not getting paid for it!!!
last month it was 3.20 $
but this month 0.05
i m getting clicks but no money
please advice me !!

Doudy said:
June 23rd, 2008

Thanks for the tips, I’ll use the formats you have suggested.

daun1919 said:
June 28th, 2008

Really nice adsense tips. I am a newbie in adsense and hoping to get some money from it. Thank You for sharing the tips.

SoLinkable said:
July 1st, 2008

Hey, wonderful tips. I can’t wait to try them out.

slam said:
July 8th, 2008

wow great tip. I never taught it before

July 10th, 2008

This is really advanced suggestion and may I see should really be implemented by experienced users? especially the image next to the ads.

And the smart pricing, how do I know that the low earner site of today will never be the high earner site of tomorrow. Its very hard when you have to choose, besides my low income site is actually the site that I love.

Good info nonetheless, thanks

Thanks! said:
July 25th, 2008

Thank you for sharing the tips. I really like the #3, Image is great.

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