Category: Industry News

Jenstar a Digitalpoint moderator

So Shawn over at Digitalpoint, has made the wisest decision since a few months ago.

He just jot Jenstar to moderate for DP.

As she is our contextual advertising guru, she will be visiting the Adsense and Yahoo Publisher categories more.

I’m actually happy Shawn made this decision. This means Jen will come there more often now, and that can only do good, not only to us (who know a little or two about contextual advertising) but to the whole Digitalpoint community.

I mean DP is really one of the best SEM forums out there.

I actually gave repetead e-mails to the Adsense and Google Blog (the last one more frequently), as how could they not include DP in the “what we read section”.

Anyway, I read her blog when i get the chance, and i’m happy to see her act there too.

Welcome Jen :)

PS: Discuss this here.

WebCEO 6.0 Released

WebCeo 6.0 Web CEOSo WebCEO 6.0 is released.

As ever, it’s still FREE :)

PS: I want to make this clear. I do not use the submit part of any software. I only use the monitoring part. You guys should do the same.

Automatic submissions are not only against the major search engine’s TOS, but are unneeded actions. To further strengthen this fact, just see my last note in this post.

As for the monitoring part, Web CEO is one of the best desktop tools out there, and did the job just fine for me, in the past.

What’s new :

  • Find Link Exchange Partners with Link Partner Finder. Before now, you could analyze the linking tactics of some of the most successful websites in your industry, spot their partners and approach them manually. Now, with this new tool, you can save a great deal of time.
  • This new tool allows you to contact the most successful (that is highly ranked websites) in either an automated or semi-automated way. Customizable email templates, partner evaluation and grouping, automatic extraction of email addresses from pages, correspondence scheduling – it’s all included and more!
  • Manage Your Paid Search Campaigns Through the PPC Campaigns Manager. This tool allows setting up and accessing accounts with the most prominent pay-per-click search engine programs such Google Adwords or Yahoo! Search Marketing from a single dashboard – putting you conveniently in control.
  • Sharing Reports With Your Clients and Colleagues. Client Center is a new tool in Web CEO (File > Client Manager) that allows sharing Web CEO reports with others through a small software program that can be installed on your clients or colleagues’ PCs. Most importantly, there is no mention of Web CEO, so if you deliver professional services with Web CEO your clients will not know that all you had to do is set up reporting options once and then only charge them regularly. At the moment this feature is in Beta and allows sharing reports for HitLens. Available to paid users.
  • New Workflow For Search Engine Optimization and New Features in the Optimization Tool. The Optimization tool now has a workflow similar to Editor. You can optimize multiple web pages. Improvements include keyword density analysis, search engine view (you can see how a search engine sees your pages), exact and non-exact keyword match analysis.
  • Auto-filling of Forms in the Submission Tool. To make manual submissions even easier, Web CEO will automatically fill in the information needed to submit a website. Normally you will only have to review and confirm a submission without having to type a word.
  • Building a List of Favorite Search Engines with the ‘SE Favorites’ feature.Create a customized search engine list in the Manual Submission section using your favorite search engines and directories.
  • Search Engine Saturation Reports in the Ranking Tool.The new report shows what pages from your website and competitors’ sites are visible to search engines with a breakdown by search engines.

To download, just go to the WebCEO download page. Save the installation kit to your computer and run it.

PS: The Web CEO website, is banned from Google.

Adsense Smart pricing lowers a publisher’s payout

It seems that Graywolf over at Threadwatch, has researched an important Adsense bit. Publishers with low-rated websites, might have their Adsense income lowered for all the websites in their account, trough the so-called “Smart pricing”.

Darren, who’s a DigitalPoint member too, wrote at ProBlogger about this issue, and made a practical test about it.

Altough one month is a pretty low and not enough time span to say that the test is veritable, it still poses a question to all of us.

Discuss this issue at Digital Point Forums.