Contextual Advertising

AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.

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Digital Marketing Forum, an event organized by Cristian Manafu and Evensys, brings to bear the newest platforms of marketing and communication: online advertising, mobile marketing, blogging, viral marketing, podcasting, online research, 3G.

I’m a speaker there, at Session IV, “Interactive solutions to promote your business”, speaking mainly about SEO and Contextual/Text Advertising.

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How do users interact with the list of ranked results of WWW search engines? Do they read the abstracts sequentially from top to bottom, or do they skip links? How many of the results do users evaluate before clicking on a link or reformulating the search? The answer to all these questions was found by a team of Cornell University’s Human-Computer Interaction and Computer Science Groups on an Eye-Tracking research paper.

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Although these University of California, Berkeley – Educational Technology Services search & search technology videos last for more than 281 minutes, I would recommend them to any search professionals, from beggining to the end.

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Have a look at the ads that i just saw 2 minutes ago in the header of this blog. They are your standard AdSense for content, Text and Image ad unit, 728×90 leaderbord format.

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So a while back, Google was sued in Arkansas over click fraud by Lane’s Gifts and Collectibles.

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